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- Module 1 - New Product Development Live session 2/4/10, 9:00 - 10:30 a.m. PST
- Reviews definitions, strategies, and best practices in new product development
- Also available [Self-Paced]
- Module 2 - Marketing Management Live session 3/4/10, 9:00 - 10:30 a.m. PST
- Reviews branding, marketing strategy and segmentation, positioning, marketing planning, and value chain management
- Also available [Self-Paced]
- Module 3 - Product Launch Live session 4/1/10, 9:00 - 10:30 a.m. PST
- Reviews buyer attitudes, buying cycles, sales channels, and marketing logistics
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- Module 4 - Product Strategy & Portfolio Management – [Self-Paced]
- Reviews strategic approaches, strategy elements, product life cycle concepts, growth/share matrix, portfolio management terms, portfolio balancing, and market expansion methods
- Module 5 - Pricing – [Self-Paced]
- Reviews internal and external forces that affect pricing decisions, pricing models, price adjustment strategies, and pricing best practices
